Our Story


Afternoon is a counter culture brand that celebrates intentional living and finding joy in the everyday.

At the heart of Afternoon lies a vibrant community of individuals who share our passion for authentic self-expression. True style stems from the richly lived stories - adventures, culinary explorations, cherished connections, and life's delightful chapters.

Whether you're an adventurous explorer, a driven athlete, a culinary connoisseur, or one who cherishes life's simple comforts, we embrace the multifaceted stories that make you unique. From self-care moments to bonding with beloved pets, we celebrate the diverse narratives that shape your individuality.

Join our circle of storytellers, where every stitch celebrates the extraordinary in your everyday life, adorning you with an inimitable style shaped by your narrative. This is Afternoon - evolving through your stories.